Hopefully, Ben & Jerry’s will soon be able to release the CBD infused products that they are working on. The company is currently urging the FDA to reconsider the legality of CBD infused foods. Photo Credit: Ben & Jerry’s
Ben and Jerry’s ice cream company is always making an effort to create products and promotions that are fun, creative and socially conscious.
This week, the company announced that they are planning to release an ice cream flavor that is infused with CBD.
“We’re doing this for our fans. We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben and Jerry’s way,” Ben and Jerry’s CEO Matthew McCarthy said.
However, they have no plans on rolling the product out to the market until it is legal across the country to add cannabidiol to food and beverages.
Ben & Jerry’s are making an active political effort to change the laws as well, and have recently submitted a suggestion to the United States Food and Drug Administration, urging them to change their regulations.
Hopefully, Ben and Jerry’s will soon be able to release the CBD infused products that they are working on. The company is currently urging the FDA to reconsider the legality of CBD infused foods. Photo Credit: Ben and Jerry’s
There is still a great deal of confusion about the legality of CBD both federally and across state lines. Congress recently passed a law legalizing the sale of CBD infused topical products, like creams and ointments. However, the FDA is still restricting companies from selling ingestible products.
In a statement on their website, Ben and Jerry’s said, “You probably already know that we’re fans of all things groovy — think: Half Baked and Dave Matthews Band Magic Brownies. So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD. We are open to bringing CBD infused ice cream to your freezer as soon as it’s legalized at the federal level. Currently, the FDA prohibits adding CBD to food and beverages. But change is on the horizon: They’ve set a public hearing on the legalization of CBD infused foods and beverages for May 31st, and we’ve submitted a comment to them in support of legalization.”
On their website, Ben and Jerry’s is also asking fans to write to the FDA themselves, to demand the legalization of CBD infused foods and beverages.
It is important to point out that this ice cream will not get people high, because it is infused with CBD not THC. CBD is the nonpsychoactive compound in the hemp plant, and while it does have many of the same medicinal qualities as THC, it comes without the infamous psychoactive effects.
Last year, two of the world’s top beer companies announced they were stepping into the cannabis industry in big ways.
First Heineken announced that their California based subsidiary Lagunitas is producing a THC infused beer that contains no alcohol. The new drink is called Hi-Fi Hops and is sold for roughly $8 at select cannabis dispensaries.
The drink only contains 10mg of THC per can, which is about the same as a cannabis infused gummy bear. However, if someone is looking to get a value, they would have much better luck with the 100mg Dixie Elixirs, which come in a variety of flavors that go for roughly $30 per can.
Hi-Fi Hops is also available in a non-psychoactive CBD version. Not long after Heineken’s announcement Constellation Brands, Corona’s parent company, went public with their decision to invest $4 billion into Canada’s top cannabis producer Canopy Growth.
There are some other big companies jumping into the CBD market as well.
Cannabis / Photo: Pixabay
This April, Carls Jr. made history by becoming the first fast food restaurant to offer a CBD infused item and possibly the first major chain to actually run a promotion on the infamous pothead holiday, 4/20.
Patty Trevino, Carl’s Jr.’s senior vice president of brand marketing says that she is proud her company was the first in the industry to make this bold step.
“If anyone is going to do it, I would want Carl’s Jr. to do it,” Trevino said.
“If you were to ask me when I was at Burger King back in the mid-2000s, I would have been like, no way. But today, this is a huge trend with consumers,” she added.
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